Do not sell or share my personal information. The next part of the paper is an understanding of the background of British Airways and its CSR activities. Retrieved from https://business-essay.com/british-airways-companys-corporate-social-responsibility/, BusinessEssay. Topics covered in this session are: Why is knowing your stakeholders important? British Airways is the flag carrier airline of the United Kingdom, based in Waterside, near its main hub at London Heathrow Airport. British Airways has had numerous incidence with data breaches, but they were not as big as the one they faced last year. British Airways is owned by the International Consolidated Airlines Group S.A - usually shortened to IAG, It is an Anglo-Spanish multinational airline holding company formed in January 2011. BA plans a major restructuring, which could mean up to 12,000. To be the worlds leading airline group, maximising sustainable value creation for our shareholders and customers. Brand reputation, economy of scale and cost . We want to hear from you. BusinessEssay. Customers: British Airways fulfil their responsibilities by providing best quality services to their customers in accordance with the price they charge. 3, pp. November 5, 2022. https://business-essay.com/british-airways-companys-corporate-social-responsibility/. Stakeholders Objectives and its impact on stream The five key goals of British Airways include becoming the choicest airlines for longhaul premium customers, delivering outstanding customer service, multiplying presence in global cities, strengthening the lead in the London market and ensuring to meet the customers' needs. The interrelatedness of business, society, and environment becomes the crux of CSR. In this Business Analysis training session, you will learn about Case Study - Stakeholder theory and its impact on British Airways. Thus, companies are responsible for controlling the extent of harm they do to the environment, and the goodwill and responsibility they can show towards the community (Schwartz & Carroll 2003). Find out more The BIO Agency The. The latest changes to BA's new distribution strategy will drive it closer to achieving IATA's goal of 20% of indirect bookings through NDC APIs by the end . The fourth most important financial performing stakeholders are the employees of British Airways which include the pilots, flight attendants, aircraft engineers, customer service, managers, aircraft cleaners, and their CEO, the total number of employees that worked for British Airways in the year 2016 was 42, 322 people which were from different 1. Topics covered in this session are: Why is knowing your stakeholders important? Passenger load factor Our free knowledge base makes your Our entire team is here to provide exceptional service from our signature warm welcome to ensuring that you arrive at your destination safely. BusinessEssay. Activate your 30 day free trialto unlock unlimited reading. send you account related emails. "7-S's for Success" Framework- Key Success Factors for Program Success-(From Building better business cases - Nick Wensley, Babok study group underlying competencies, Building a strong business case for your investment. An analysis of the CSR activities of the company as disclosed in its CSR report of 2012 is done using this hierarchical structure, which is then segregated based on the CSR activities presented by Caroll (1991). All the functioning and operational activities of the organization are based on the needs and demands of its customers. Economic sustainability of the organisation is another area where the company has to concentrate considerably in order to function properly. 3 Enhancing IAG's common integrated platform. It drives our economy, creates quality jobs and delivers aid when people need it most. The first and the foremost economic responsibility of any company is to look into the financial performance. The company has also developed a CSR website. Reuters By Theo Leggett Business correspondent, BBC News British Airways was once seen as a national champion, a potent symbol of the country's commercial prowess and - as the airline itself. Moreover, in order to achieve competitive advantage British Airways has recognized post-sale services as an important tool. The firm has integrated both internal and external stakeholders in operations, which has led to the development of an effective value system. The success of an organisation in market is determined by the execution and . endstream Drucker, PF. essay and paper samples. The additional price points and Short Haul Basic content will be available through any trade partner connected to British Airways' NDC APIs and through the airline's direct channels. Given this, the paper presents a few of the CSR activities of the company in 2012 as presented in its CSR report: One of the challenges of implementation of CSR lies in the development of a trust base within the organisation. British Airways recently pulled out of 18 international gateways, in a signal that the airline will be smaller in the long term. (2022, November 5). stream Customers can now check travel restrictions and entry requirements of any destination British Airways flies to with an online tool on ba.com that brings together the latest information for over 100 countries. Another issue is establishing rights of all and a system of justice within the organisation. Their operational profit dipped by 47.1 percent (British Airways 2012). Management of Organisational Stakeholders British Airways' corporate social responsibility places a substantial emphasis on the management of numerous stakeholders. 5977. /Outlines 5 0 R Find out how we're empowering our airlines and other brands to reach ever-greater heights. 2 Growing global leadership positions. You can read the details below. (2022) 'British Airways CSR (Corporate Social Responsibility) Analysis'. British Airways is a global UK legacy carrier, with the largest fleet of aircraft operations in the UK (British Airways, 2017). /First 774 A first look at our newest launches and initiatives. This increases the level of satisfaction . If you continue, we will assume that you agree to our, Operating Profit ( million) British Airways, Total Revenue ( million) other International Airline Groups. Our people are our greatest asset explore opportunities to become a part of the British Airways team. 1/2, pp. Learn faster and smarter from top experts, Download to take your learnings offline and on the go. British Airways is one of the largest airlines in the UK by turnover. Our unique structure drives growth and innovation to generate superior shareholder returns. It is the second-largest airline in the UK that became privatized in 1987 by Sir John King appointed in 1981. 2021-03-04T16:31:55Z Thus, it has been identified that suppliers and competitors are the major stakeholders of British Airways. Environmental issues, that the company intends to look into, are cutting its emission, which increases effect on climate change and environment. legal department to comply with all regulations of government authorities. Each has string association with the company. Training - Ensuring British Airways' aircraft cabin appearance and safety standards are met. I own and manage the relationship . British Airways offer an effective return on investment to its shareholders to keep them satisfied with the organizational activities. Speaking Polymath is a vibrant and insightful blogging platform that presents intelligible articles and extensive guides on a wide spectrum of academic and corporate fundamentals. The CSR strategy of British Airways is evaluated using Carolls pyramid of CSR (Carroll 1991). (2019). In conclusion, it can be said that all the stakeholders of British Airways are important in their own ways and they all perform or in someway impact directly or indirectly on the financial performance of the company, but at the same time their financial performances and impacts vary in sizes, they are all connected to one another and the overall performance depend on all of them working together in order for British airways to do well financially. By whitelisting SlideShare on your ad-blocker, you are supporting our community of content creators. According to the CSR report of the British Airways, aviation is an important part of the industry as it provides employment, trade links, tourism and support for economic development through air travel. (British Airways 2012, p. 16). Corporate governance allows British Airways to establish a structure that distributes the rights of the people. Free access to premium services like Tuneln, Mubi and more. Cowper-Smith, A & Grosbois, DD 2011, The adoption of corporate social responsibility practices in the airline industry , Journal of Sustainable Tourism , vol 19, no. The respondents should initially be asked demographic type of questions including age, profession, purpose of travel and have their gender verified. /Length 2045 51-71. 458m. British Airways premium economy seats are typically stocked at boarding with a pillow, a blanket, noise-canceling headphones and an amenity kit. With bases in Johannesburg, Cape Town, and Durban in South Africa, Airlink is a premium regional airline with a wide-reaching network of cities in fourteen countries, including South Africa, Zimbabwe, Zambia and Namibia >> See all the latest information and updates from IAG, -98.4% From the analysis of the CSR initiative of British Airways with the aid of Carrolls CSR hierarchy, it is evident that the company presents a clear picture of its CSR related activities. to improve the motivation level of employees. Instant access to millions of ebooks, audiobooks, magazines, podcasts and more. Keep stakeholders satisfied: Customers, employees, suppliers and shareholders are the key . CSR is defined as the evaluation of the impact of a companys actions on society and the environment. British Airways needs to understand its stakeholders - customers, opinion leaders and employees - to better inform business decisions. You can quickly view the flight number, route, departure time, flight status, a countdown to the departure time and the weather at your destination. Revenue passenger km A failure to include CSR into business practices adversely affects a companys performance and stakeholder relationship (Mitchell, Agle & Wood 1997). The company also strives to garner partnerships, which would help it to strengthen their financial position. Just insert your email and this sample will be sent to you. 3 0 obj British Airways exists today because of you. By clicking Send, you agree to our Some of the key stakeholders in British Airways include its employees, customers, shareholders, suppliers, government, and the communities in which it operates. The company does not mention any activity that it has done in the span of a year, which they themselves could have categorised as ethical initiative. Web. To get a custom and plagiarism-free essay endobj 2 0 obj The company strives to reduce its carbon footprint. All the initiatives are a part of economic or legal initiatives, which had to be taken by the company, even if not categorised as CSR (Matten & Moon 2008). Business Analysis Learn faster and smarter from top experts, Download to take your learnings offline and on the go. A financial management expert with a relative degree from the University of Melbourne, he is an expert in conceptualising and drafting assignments of management students. The key stakeholders are customers, employees, suppliers, and shareholders. The pioneering thinker and formulator of CSR theory for business are Peter Drucker. We have built a unique structure that drives growth and innovation to maximise sustainable value creation. We've encountered a problem, please try again. /Type /Metadata Figure 4 indicates customers are 'keep satisfied' stakeholders since they are the target audience and expect a 'quality service' thus BA strives to meet their needs. Get inspiration for your writing task, explore essay structures, Further, the procurement activity that the company engages in has to be done in a responsible fashion. The vision, mission, purpose and objectives of BA have been evaluated to indicate how these factors help the company to achieve its strategic directions. 1. Write by: . Various stakeholders of British airways include customers, government authorities, employees, shareholders, etc. Passengers Carried Micheal Brown, P.(2019), British Airways aim, objectives & stakeholders Analysis, Retrieved [insert date] from AH4ME: https://assignmenthelp4me.com/article-british-airways-stakeholders-449.html, Add a link to this page on your website: , The mission statement followed by British Airways is One Destination seeks to ensure our customers fly confidently that, together, we are acting responsibly to take care of the world we live in. The whole profitability of British Airways depends on its customers ("British Airways", 2019). These papers are intended to be used only for research and reference purpose only), Copyright 2015 - 2021 Assignmenthelp4me.com 34 Becharry Road, Blacktown NSW 2148, Sydney, Australia, British Airways aim, objectives & stakeholders Analysis, Stakeholders analysis-what are stakeholders and how they impact the company, https://assignmenthelp4me.com/article-british-airways-stakeholders-449.html, Keep satisfied (high power, low interest), Manage closely (high power, high interest). Retrieved 27 December 2019, from https://smallbusiness.chron.com/stakeholders-influence-business-activities-18754.html, Parsa Lohani, M. (2019). Now, it's time to say Goodbye to Unemployment and . Page 1Classification: Restricted British Airways owner IAG suffered a significant shareholder revolt on Tuesday over plans to pay outgoing chief executive Willie Walsh and other executives large bonuses even as it struggles. and figure out a title and outline for your paper. . Apply to Stakeholder British Airways jobs now hiring on Indeed.com, the worlds largest job site. Written Assessment - Match, Mitre and install cast ornamental cornice.docx, Cyber security_Praveen Parthiban(grade11)pptx.pptx, Online access and computer security.pptx_S.Gautham, No public clipboards found for this slide, Enjoy access to millions of presentations, documents, ebooks, audiobooks, magazines, and more. Figure 1 presents the broad division of the CSR activities of British Airways. The basis of CSR lies in the theory of morality and ethics: A corporation can and should have a conscience, and the language of ethics has a place in the vocabulary of an organization (Goodpaster & Matthews 1982, p. 134). British Airways Analysis Introduction Stakeholder is a person having direct or indirect interest in the firm's objective which include customer board of directors employees shareholders suppliers etc. Retrieved 27 December 2019, kokemuller, N. (2019). The figure demonstrates that the use of CSR responsibility helps in understanding the relation between the sustainable responsibilities of the company as well as grade the responsibilities in order of hierarchy. If youre a journalist and have a press enquiry, please contact our Press Office. The latest news, announcements and events, updated daily. The internal drivers of CSR are flying start and CR senior sponsors group. British Airways 2012. Weve updated our privacy policy so that we are compliant with changing global privacy regulations and to provide you with insight into the limited ways in which we use your data. 1, pp. British Airways Strategic Plan Strategic Management Pdf As recognized, adventure as capably as experience more or less lesson, amusement, as with ease as settlement can be gotten by just checking out a . Further, as the company has its hub at Heathrow, it has acquired another airline, the British Midland International. /Filter /FlateDecode Weve updated our privacy policy so that we are compliant with changing global privacy regulations and to provide you with insight into the limited ways in which we use your data. Adobe Acrobat 11.0.9 Passenger load factor Activate your 30 day free trialto unlock unlimited reading. Web. Shareholders are important stakeholders of any organization and play a key role in various decision-making activities of the organization. Efforts should be made by British Airways to improve customer relations. Bulgaris Bulgarian reg.number: 206095338 Objectives of British Airways and Stakeholders Short term objective of British Airways. It is important that the questionnaire should be structured in such a way that it will earn the customer's trust before moving on to the behavioural questions. We call it BA Better World. In addition to the above aspects, British Airways has diversified its product offering, hence maximising its cash flow. History of British Airways | SeatMaestro. Castka, P, Bamber, CJ, Bamber, DJ & Sharp, JM 2004, Integrating corporate social responsibility (CSR) into ISO management systemsin search of a feasible CSR management system framework, The TQM Magazine, vol 16, no. All you need to do toavail of a classy service is order your Assignment Help in the United Kingdom and we will assign youa British expertand will deliver an excellent solution and that too before the deadline. The key stakeholder of British airways are Customers, Industries authorizes, workers, suppliers and shareholders. "British Airways CSR (Corporate Social Responsibility) Analysis." The two main suppliers of BA are Boeing and airbus. Retrieved 27 December 2019, from https://www.seatmaestro.com/airlines-seating-maps/british-airways/history/. affect the operations of the organization by influencing various decision-making activities. Various security risks can be faced by BA that could also impact the brand reputation of BA. Weve updated our privacy policy so that we are compliant with changing global privacy regulations and to provide you with insight into the limited ways in which we use your data. . - Simple Flying. Its quick and easy! This article has proven to be a great source of information for the same. Clipping is a handy way to collect important slides you want to go back to later. Government and regulation authorities are essential stakeholders of British Airways as British Airways have to comply with various policies and regulations of government authorities. British Airways has devised employee reward scheme wherein they award the staff who have achieved extraordinarily results to recognise them and their effort. essay writers. Key stakeholders of British Airways include customers, employees, those who have invested in BA by buying shares of the business as well as corporate organizations. Get in touch if youre looking for more information or have questions about any of our services. In the following section, the discussion would be on main two ethical issued which British Airways experience. CSR is often dubbed as philosophy or practice that corporate managements do. So you do not need to waste the time on rewritings. Terms of serviceand The story of British airways began in 1924 when four small air companies merged to form imperial airways limited. 2021-03-04T07:52:49Z Assignmenthelp4me.com is a prominent and proficient assistance provider to the students of Australia, Canada, India, New Zealand, the UK, the USA, who keenly keep on searching for online writing help and guidance regarding assignment help and academic papers. Retrieved 27 December 2019, from https://www.britishairways.com/en-gb/information/travel-advice. Just Click Here. 853-886. Cabin Appearance Agent. The breach took place in 2018 and affected. Along with this, British airways also aims at developing premium pricing strategies and gaining acceptance of customers towards these strategies by providing quality services. They also aim to minimise the noise pollution in atmosphere, while the craft operates and the improvement of air quality, waste reduction and use recycling whenever possible. This is our most important journey yet one that leads to a better, more sustainable future. The initiatives undertaken by the company are part of a broader strategy to brand the company as a socially responsible business and little initiative is done to show its moral duty. (British Airways 2012, p. 40). The SlideShare family just got bigger. Objectives and social responsibilities of business. At British Airways, we're on a journey to create a better, more sustainable future. Hence, the ethical and morally upright conduct of a company may be considered as socially responsible action taken by it (Garriga & Mel 2004). They must be concern for the quality of life, that is, for the physical, human, and social environment of modern man and modern community (Drucker 2001, p. 17). 1 Strengthening a portfolio of world-class brands and operations. Discover the ways we're placing sustainability at the heart of our long-term growth plan. IAG is a Spanish registered company with its corporate headquarters in London, UK. Based on the challenges presented above, British Airways identifies the areas where their CSR activities must be based on. This is a concern as the company has posted a loss in 2012. stakeholders are the individuals or groups of people that are interested in the working of the company and have the vast potential to affect the operations of the organization. 4 0 obj On the other hand, the accounting aspect of CSR is considered as a strategy that enhances efficiency and productivity. uuid:53eebfc3-73d6-48c1-9488-9760b3098d33 The company conducts independent research of around 36000 customers each month. Another responsibility that has gained prominence for all multinational companies is to engage diversity and create an inclusive culture. Instant access to millions of ebooks, audiobooks, magazines, podcasts and more. government authorities also influence the running of the business by developing the number of regulations and policies at regular intervals. 578m, 5.5% It. British Airways CSR (Corporate Social Responsibility) Analysis. This is why we want to make every trip you take with us a great experience. It was formally established in 1974 by merging different associations, including the British Overseas Airways Corporation and British European Airways. https://business-essay.com/british-airways-companys-corporate-social-responsibility/. 132-141. << Use this form to log in to your account or to create an account for the British Airways executive club, Connecting Britain with the world and the world with Britain. Each stakeholder holds a different level of power to influence the operation and decision making of the organization. Furthermore, British Airways approach is to develop a strong relationship with its stakeholders. You can read the details below. Further, British Airways also conduct regular feedback sessions to gain feedback from its customers regarding the quality of services provided to them. It (British Airways) has developed leadership programs to acquire professional leaders who will be able to communicate effectively with people to get them involved and feel part of their future business decision. Also, British Airways should monitor the actions and needs of people of the community to gain higher acceptance from the community. Activate your 30 day free trialto unlock unlimited reading. 1, pp. Strategic partnerships- British Airways is part of the alliance named Oneworld which contains other major airlines such as Alaska Airlines, American Airlines, Cathay Pacific, Finnair, Japan Airlines, Malaysia Airlines, Qantas, Qatar Airways, etc. BA Stakeholders Stakeholder Relationships BA is for a two-way communication To learn more about this course, visit this link: https://www.mindsmapped.com/courses/business-analysis/business-analysis-fundamentals-with-hands-on-training/. to British Airways and stakeholders Significant investment in technology will be required. 36 0 obj Passengers Carried In addition to this. The company shows presence in most of the broad categories presented by Carroll except for the ethical responsibility area. Web. 2001, The essential Drucker: The best sixty years of Peter Druckers essential writings on management, Harper, New York. The new funding should help British Airways continue to invest in seats . Send assignment task file through whatsapp! I like this service www.HelpWriting.net from Academic Writers. The internal and external environment of the organization and the organistaion's stakeholders. The new British Airways loan is 2BN in funding from global banks, but mostly backed by the UK Government via its Export Development Guarantee. Whilst each of our airline operators possess their own distinctive proposition, character and story, IAG enables them to work together towards a common goal:to create value for customers and shareholders. Found a great essay sample but want a unique one? In this Business Analysis Training session, you will learn Case Study - Stakeholder theory and its impact on British Airways.. British Airways was founded in April 1974, although the idea first started when two small airlines joined forces and formed Imperial Airways limited, now British Airways is the second largest airline in the UK after EasyJet, British Airways has many different stakeholders including customers, suppliers, employees, shareholders, local and international communities, government authorities, and competitors. (2022, November 5). The main competitors of British Airways include easy jet, jet 2, virgin, etc. The funds will be used to reduce debt and help IAG withstand a prolonged downturn in travel, chalking up a first success for new CEO Luis Gallego who took over from . But we recognise that flying comes at a cost to the environment and we need to take urgent action to tackle the impact it has on our planet. According to his theory, companies have three primary tasks: to increase the financial performance of the company, to increase the efficiency of the employees, and manage social and environmental responsibilities (Drucker 1954). To analyze the stake holders in BA the power/interest matrix (Gardner et al, 1986) can be applied in terms of its power and matrix. 1954, The practice of management, Harper Business, New York. Goodpaster, KE & Matthews, J,JB 1982, Can a corporation have a conscience?, Harvard Business Review, vol 60, no. Activate your 30 day free trialto continue reading. Sofia, The major components of CSR for British Airways are corporate governance, stakeholder management and risk management. Our model has grown and matured since its formation in January 2011. The book cites many case studies including: 7- Risk management by British Airways helps to prioritise and alleviate the risks that the organisation faces. The company strives to reduce carbon dioxide emission in the atmosphere by 50 percent until 2020 (British Airways 2012). Mitchell, RK, Agle, BR & Wood, DJ 1997, Toward a theory of stakeholder identification and salience: Defining the principle of who and what really counts , Academy of Management Review , vol 22, no. Were always looking to work with brands and partners to celebrate and share the best of British culture with the world. The external drivers are environmental compliance, climate and ETS strategy and fuel efficiency groups. CSR has two dimensions in which it is analyzed economic and moral philosophy. Further, identification of the problems related to corporate governance without a proper reporting system is also a difficult task. Further to International Airlines Group's (IAG) announcement on September 6, 2018 regarding the theft of its subsidiary British Airways'customers' data, the airline has been working continuously with specialist cyber forensic investigators and the National Crime Agency to investigate fully the data theft . However, many of the responsibilities conducted by the company are ethically correct, but they cannot be solely demarcated as ethical or moral responsibilities. Furthermore, it may lack current technical capabilities in . BA Stakeholders Stakeholder Relationships BA is for a two-way communication For more information, click here: https://www.mindsmapped.com/courses/business-analysis/business-analysis-training-for-beginners-as-per-babok-v3/. Enjoy access to millions of ebooks, audiobooks, magazines, and more from Scribd. Other monetary awards are given to the staff, which are believed to have a direct connection to the key performance indicators of the company and its environmental and social responsibilities. iOS Version 14.4 (Build 18D52) Quartz PDFContext, AppendMode 1.1 %PDF-1.6 Looks like youve clipped this slide to already.