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Dave Quinn. From a Frito-Lay commercial starring. Were very happy that this Toyota ad, which premiered during the Winter Olympics, is also getting Super Bowl airtime. David predictably disses FTX (Ehhhhh, I dont think so) and FTX responds (via on-screen type) DONT BE LIKE LARRY. Which, given that we hate being told what to do (just like Larry! Caddy: And did I mention its organic? Neither is this spotdespite the best efforts of the estimable Idris Elba. As he floats over farmland, an outdoor wedding and downtown San Francisco in a hot-air balloon (um, why? Then comes the tagline: Its only worth it if you enjoy it. Say what? ), the execution of this ad just doesnt work. Subscribe to Ad Age now for the latest industry news and analysis. The tagline, read by Blige: Making your health a priority is real love. Here are the best (and worst) 2022 Super Bowl commercials: BEST: Silverado "Sopranos" "The Sopranos" opening credits get a makeover with Chevy's new electric Silverado and an emotional. Creative Agency Have questions about this ad or our catalog? We dont have time to answer that nowwere looking for ways to use mayo to salvage our uneaten Game Day nachos and pizza. Watch the 2022 Super Bowl ads 02:37 Popular Super Bowl ad crashes system 02:14 Deion Sanders and son appear in Oikos Super Bowl commercial 01:24 See Scarlett Johansson and Colin. Chevy/YouTube. Tommy Lee Jones, Leslie Jones and Rashida Jones make up "The Joneses" in this vehicle manufacturer's commercial. What could possibly go wrong? The 34th ratings had nearly 150,000 panelists weighing in on the pop-culture conversation, adding another impressive chapter to the all-time vault. Evil For GM Mike Meyers,. Famous golfer and social media influencer Paige Spiranac is now Inside Edition's special Super Bowl correspondent. To put that into terms many of the big game's advertisers will understand, that's about 160 bitcoin . Caddy: Yeah, really. Unlike Apples 1984 Super Bowl commercial, there is no rebel runner on hand here to fling a sledgehammer at any of the towering screens, suggesting that Fieris power over his compliant subjects is terrifyingly absolute. A curious sloth crawls over to the scattered snacks for a taste, reacting in delight when the spicy cheese flavor hits. Super Bowl 2022 has come to an end after a face-off between the Los Angeles Rams and the Cincinnati Bengals, during which brands made the most of their impressive marketing budgets during the. Use it. ), well, it all gets lost in the muddle. Such a lost opportunity! The spot borrows from the look, feel and sound of direct-marketing charitable appeals, right down to the Do it for the phones tagline Parton delivers near the end. Or sooner, if you can find the remote fast enough. Whoah, what is that? asks the security camera. Jon-as? queries an incredulous Leslie. Leslie pulls up beside him, OK Corralstyle. While there were a whole host of entertaining ad spots, the following article highlights five of the best 2022 Super Bowl commercials that aired during the Big Game on Sunday night. Check out and vote for this year'sAd Meter Replay Ratings, Your California Privacy Rights/Privacy Policy. Check out a complete year-by-year list of the cost to advertise at the Super Bowl. Oh hey, Jones! cries Rashida. If it does, half the fun is in trying to pin down the likely aesthetic influenceswere thinking HBOs Euphoria, Lil Nas X music videos, early Black Mirror and various Adidas campaigns, for starters while pondering the choice of soundtrack: Gotta Move, Barbra Streisands galloping ode to restlessness and individualism from her 1966 (!) by this 30 seconds of joy. More from Ad Age: Frito-Lay comes in hot with Cheetos-Doritos Super Bowl commercial. Sams said it spent a few years of its TV budget on this, its first Big Game commercial, to reach the masses. But to us, it lacks the rollicking joy of the epic 2019 spot, The Hundred Year Game, which is the benchmark the NFL will forever have to beat. So what we actually have here is an anti-hype ad thats pure hype. Spiranac was the first athlete to be voted #1 on Maxim's 2022 Hot 100 List. It . We just wish this ad was. This years commercial transports us to the Roman Empire, where a spirited tailgate party is in full swing. More from Ad Age: Chatty mom hypes Carvana experience in used-vehicle brands first Super Bowl ad, Hologic, a medical technology company centered on diagnostics for women, brings us Mary J. Blige in a spot that shows her going about her daily lifeacting and recording and working outwhile visibly distressed about something. But it works, thanks to this commercials superbly comedic interplay between power couple Scarlett Johansson and Colin Jost. Cryptocurrency exchange Coinbase figured out how to gamify the Super Bowl by throwing a bouncing VR code on our screens for 60 seconds. We clutched our hankies in anticipation of Buds Clydesdales being reunited with a canine companion, a combination that has never failed to give us all the feels. All-electric, Hera confirms. What were left with is a milquetoast message that Skechers is comforting but not illegal. Opened in September 2020, SoFi Stadium is the home to both the Los Angeles Chargers and the Los Angeles Rams. So not only does this spot unflatteringly compare eToros community to a vaguely menacing swarm, but it actually suggests that this all might end really badly.More from Ad Age: Another crypto brand enters Super BowleToro the latest in a crowded field. By. Alright, so cordless headphones, you can watch movies through your phone, and yall got electric cars? asks 2003 LeBron, who is played by actor Bentley Green. Groovy baby. Some people probably thought their TVs somehow switched to old-school screensaver mode, but the quick-witted among us dutifully pointed our phones at the code and were redirected to a web page inviting us to get $15 in free Bitcoin for signing up along with a chance to win a chance to win $3 million in prizes. After the curtain closed in the wee hours of Feb. 14, these were the top 10: E-Trade baby has to delay his retirement due to his finances. It appears that somewhere in there AB InBev is trying to make a point that Mich Ultra is better than other low-carb beers, but its lost on us. (When Caesar asks, Which one of you legendary quarterbacks is gonna pass me the gravy?, Cooper reaches for it, only to be admonished by Caesar: I said legendary. Eli complies.) Wrinkles the Pug and Friends. By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. A little juice!, a fellow golfer calls out to Zeus from his running-on-low golf cart. Bud has touched on sensitive issues in the past with grace and resonancesuch as the Clydesdales bowing before the missing twin towers after 9/11but this spot sadly fails to achieve that, and leaves us verklempt for all the wrong reasons. But all the elements work seamlessly together, creating an engrossing movie-like experience in a mere 60 seconds. More from Ad Age: See Pringles Super Bowl ad featuring a determined snacker. It was the Crypto Bowl! Activate your account. More from Ad Age: See Idris Elba star in Booking.coms Super Bowl teasers. After a brief exchange about hype and being ready (in regard to his NBA career),2022 LeBron tells 2003 LeBron, I cant tell you everythingwhich is profoundly disappointing, because this is an ad for a cryptocurrency exchange. !, he says with such delight that its hard not to share his joy. Edward Sutelan 2/12/2022 There are always some new advertisers that enter the mix for the Super Bowl. Skechers could have saved a bundle and run this spot on The Price Is Right.. Maybe its that the story seems rushed, giving us too little time to empathize with the yellow Labs compassion for his wounded friend. This spot for its electric EV6 hits all the right notesdrama, suspense and a surprise payoffthanks to its soaring soundtrack (Bonnie Tylers Total Eclipse of the Heart) and anthropomorphic animation. . Doritos changed how everyone looked at Super Bowl ads, when in 2007, it released the first ever consumer-created Super Bowl ad. )and shading your rivals is, of course, a time-tested hype-generator for thirsty celebrities (and brands) everywhere. B-to-b software giant Salesforce teamed up with the actor-slash-adman to create the spot in support of its new #TeamEarth cause-marketing initiative, which, per its stated goals, aims to inspire businesses and individuals to help build a more fair, equal and sustainable future. But instead of saying that, McConaughey starts by dismissing the idea of space as the new frontier with a Larry Davidesque ehhh, and then declares that Its not time to escape, its time to engage (because folksy astronauts always use marketing-speak like engage, right?). Shes operatically self-absorbed and entirely unable to read a room (she raves about Carvana at her workplace, at her sons workplace, at her sons wedding, etc.). Michelob Ultra brings back a Big Lebowski vibe with its spot set in the bowling alley wed least like to compete in, given that its a favorite haunt of sports legends who eat 300 scores for breakfast. What does this moment for hip-hop mean to you? It starts out innocently enough, with a cheerful TurboTaxer declaring that TurboTax Live matches you with the tax expert who is right for you. But then it turns into a surreal parade of charactersa nervous freelancer, a sketchy crypto investor and Jason Sudeikis for some reasonwho transform into each other via the unnerving removal of prosthetics and costumes. Koepka: Zero? Burger Buzz. But this is a case of the brand overpromising with its teaser ads, which show the actual artists bewildered by orange-dusted animal footprints in their trailers. The best Super Bowl 2022 commercials: The ads that scored a touchdown. Robo Dog does what it takes to live with the all-electric Kia EV6 in new commercial. It dramatizes the story of brothers Robin and Brian McKeever, cross-country skiers from Calgary, Canada, who persevered in training together even after Brian began to lose his eyesight as a teenager. As this spot opens, we are presented with a sorry-looking group of clowns who escape their hideous repast of limp burgers and unappetizing sides by busting out at Taco Bell. Putting the baby in this commercial is rather like featuring Alexander Graham Bell in a spot for iPhone 13. Super Bowl 2022: The top moments from the night, imagine a life if their Echo devices could read their minds. Evil and his entourage will love this reunion, especially given that Myers and Green are in fine form as bickering father and son, and because the ad serves up the Super Bowls best product reveal: Baby Me (aka Kyle). Steve Buscemi, who played Donny in the movie, knowingly nods from behind the bar. Inexplicably, former Jets quarterback Joe Namath gets not one but two cameos, leaving us pondering how a 78-year-old retired athlete who does direct-response spots for Medicare personifies risk (maybe its the nail-biting choice of Part A or Part B?). But Gillette, this is the Super Bowl. At a distinctly '90s-obsessed Super Bowl, with its Dr. Dre-hosted halftime show and the return of The Cable Guy in a Verizon ad, this Chevrolet commercial paid tribute . And thats a crime because there was so much potential in the brands teaser spots, which feature him being coached by veteran brand spokesmen Jonathan Goldsmith (Dos Equis The Most Interesting Man in the World) and Isaiah Mustafa (Old Spices The Man Your Man Can Smell Like). And in the last scene, Nelson himself sings the line before boarding his tour bus. See more from Ad Age: How crypto brands showed up in Super Bowl 2022, Thanks to this T-Mobile ad, the Super Bowl gets another set of real-life celebrity pals who got to make bank while having a blast together (see also: Paul Rudd and Seth Rogen for Lays). All-electric? Super Bowl Commercials Compilation 2022 - Best Of Big Game Ads - YouTube Super Bowl Commercials Compilation 2022 - Best Of Big Game Ads. Meanwhile, our TurboTax expert is joined by other TurboTax experts who are each seated in a series of gratuitously large interior spaces that mechanically shift and rotate into each other in disturbing, Inception-esque ways that will have you fearing for everyones safety. J.R.R. The 28-year-old Saturday Night Live comedian starred in a Hellmanns commercial with his mom to promote the mayonnaise makers initiative to tackle the issue of food waste. The idea behind Doritos' marketing strategy for Game Day was simple, yet innovative. Do we regularly drink beer we dont enjoy? An adorable robotic dog. 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