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Pakistani's popular clothing and accessories retailer Sana Safinaz on Monday condemned rumours that their CEO Sana Hashwani has contracted the novel coronavirus. I wouldnt have been here, giving this interview, if it wasnt for them.. As a qualified CA, she did her article-ship from AF Ferguson and Co and completed her advanced management program from Spain. I am loving every bit of it at the moment, she says with contentment. I was just like wow! This is precisely our reaction when we see Bina Khans transformational looks on brides. Lawn is a phenomenon unique to Pakistan. Now that we are older, we are inducting younger designers so that our design vision evolves in tune with younger preferences. This is a one-on-one business; nothing is available from a store, because the minute we open a store, the market will be flooded with copies. Text Us @ 9095 (For Residents Of Pakistan Only). According to rumors, Owner of Clothing brand Sana Safinaz, Sana Hashwani, and her kids are tested positive for coronavirus. Such a time too, passes.. Achievements taste the sweetest when they are shared with your loved ones, she says with a smile. Sanas fashion sense speaks for itself, having been in the industry for the past 25 years, she has dedicated time toher studio working tirelessly to create the perfect piece of attire. In Pakistan, copyright laws are very loosely applied; you lose market share, but you learn to live with it. Her house, according to her, is a madhouse. It was especially important for her considering both her areas of work are very different from each other. SH: I dont know. We never think ahead of ourselves; we take one step a time. A textile designer by qualification and having the experience of working with some of the top fashion houses in Pakistan, Seveen is currently a permanent faculty member at Indus Valley School, Karachi. I also free- lance for fashion houses from time to time to remain hands on with my skills, says Seveen. Best is to accept, go with the flow and breathe. ", "A lot of people dont have the kind of liquid cash, of 2 lacs or more, that a customized bridal costs these days," Safinaz explains further. More and more girls now want to do something of their own and put their education to use. He is also Chairman at Karachi Cotton Association and on the board of 11 other companies. I am a mother of twins and with that I am working with my mother in law, helping her in her business as one of the most prestigious fashion designer houses in Pakistan. In 2021, "Mahay" collection, broke all records ever made in fashion industry with ever highest sales worldwide. According to her, hard work and dedication always pay off. Whatever weakness I highlight; workplace pressure, home pressure, kids demands, husbands demands, one thing everyone has to be very clear about, is their goals. However, while going back to your roots brings to you a sense of familiarity and comfort, it has its own challenges. Especially for girls in this misogynistic society. Every woman should have the ability to support herself if she chooses to. We are a tiny business, for me it felt super uber cool to have my name up there. Of course, theres healthy competition and were all competing against one another but theres also a line that you draw. I was still in the last year of training and right after 10 days of my delivery I had to be back at work. Motivating people is the key to excelling and I strive to do my best in that, Iqraa explains. When you get to this level you have to rely on professionals; there is only so far the two of us can take our vision. Education matters. Their position is professionally very strong. Currently Sana is heading PR for Sana Safinaz while simultaneously being their brand representative for Outhouse Jewelry. But with Paperazzi they changed their pace completely. I never imagined I would do it one day and seeing it unfold in front of my eyes was a moment of immense pride for me. With the pace at which shes going, we wont be surprised to find Sanas achievements gracing magazines more and more frequently. Prove youre strong, its okay to own your power., Its important to be financially independent as a human, but Bina recognizes the fact that a lot of women are keen on being taken care of by their husbands, which is okay too. The point is to keep moving forward and not letting difficult situations to pull you down. With so much misinformation being disseminated via various channels (mainly looking at you, WhatsApp) in light of the Covid-19 pandemic, the latest celebrity to become a victim of false claims is Sana Hashwani of designer duo Sana Safinaz. You derive happiness from knowing you are independent. LIMITED. The foundation of the family business was laid by the senior Mrs.Kazmi, passed down to her daughter Bunto Kazmi, who has now the support of her daughter in law, Sehr, to take the business forward and achieve new heights. Lawn Royals: Sana and Safinaz. While Miracle Woman Iqraa has much to be proud of professionally, her Miracle Moment is the birth of her second child. Being human, she obviously gets tired and drained out. A: Twenty-five years ago, did you have a vision of how SANA SAFINAZ would play out? We started retail, not knowing a thing about it. Today, Shagufta is a mother of two lovely children, trustee of a charitable organization and much, much more. In fact she entered this field because of her own skin troubles. It took a lot of time and patience to align a way of working. Now its all about routines and time management for Sana. Before, I would worry about the gender and looks of the baby. She feels the younger generation today is too narcissist in this age of social media and they need to accept when they are at fault. Almost every brand in Pakistan has a retail outlet there, theres a large food court and an entertainment zone for children. With her family right by her side, she is sure to make a special name for herself in the field of art and design in Pakistan. According to Shagufta these goals should include financial and emotional independence since they are the two most important elements of life for a woman. Fashion journalists didnt exist; only a couple of magazines carried fashion shoots, today there are hundreds of publications and blogs dedicated to fashion. Managing what is indisputably Pakistans most aspirational fashion brand, Sana Hashwani and Safinaz Muneer talk about 27 years in the business and what it is that keeps them going from strength to strength. Later when my family moved to Singapore, I had the opportunity to move there, but I decided to stay here, says the warm and very energetic Salina Taqi. Sana: Everyone wants this economy to go forward, so with everything being documented, businesses . Apparel collections include but are not limited to Pret, Diffusion and Bridal Couture lines. He is the founder and chairman of Hashoo Group, a conglomerate best known for Pearl-Continental Hotels & Resorts. SM: With bridals and light evening wear. We steer the conversation back to fashion and the fact that theyve just gone and revolutionized wedding wear in Pakistan by launching a range of ready to wear wedding wear. The coronavirus test report of Sana Hashmi and her family members is negative. "I flew into Karachi on Sunday from London. She had learnt her lesson. Her strength and support is the reason behind the success of each and everyone in my family. Oskar Schindler (28 April 1908 - 9 Oktober 1974) adalah seorang pengusaha, pengilang yang terkenal menyelamatkan orang Yahudi dari dimasukkan dalam kem-kem tahanan semasa langkah pembunuhan ramai dilakukan Parti Buruh Jerman Sosialis Nasional yang memerintah Jerman dengan mengupah mereka dalam kilang . We provide you with the latest breaking news and videos straight from the entertainment industry. Its something that makes her day. Came straight home into quarantine as any responsible adult who has travelled abroad should do. Sana Safinaz is part of SSFR (PVT.) Until recently, we were completely hands-on and did everything ourselves, but we have realised this will not work anymore. Today we own 14 shops 15 if you include our online retail this in just two and a half years; I dont think anyone has had that spurt. I want to build on the strong foundation laid by them, bringing innovation and fresh outlooks to the designs. If we are careless as an industry, the impact is huge. I remember I worked from day 1. Sadruddin Hashwani is a Pakistani entrepreneur. However, the company was nationalised in 1973. Hashwani studied at the University of Karachi and in 1960 founded the Hassan Ali Company along with his brother AHSAN IQBAL YOUSUFZAI. . 27 years into the business, having experienced both highs and lows, they are just as excited by fashion, today, as they were when they started out. [5][6] We are like pit-bulls - we hang in there and push ourselves. Women unnecessarily make themselves go through the guilt of not doing enough. (ISB) +92-51-220-2701-5 Plot 12, Sector G-7/1 Mauve Area, Near Zero Point Islamabad, 44000 Honey, India need not copy you. Why are you asking a racist, I want to ask her?". Women today are educated, talented and accomplished, and these traits go hand-in-hand with being financially independent. To have them be your colleagues and not your teachers is a bit of a struggle, she says with a laugh. Some of the teachers that taught me are still there and they are my mentors, she says. "Were already looking at perfumery, were looking at many avenues," Sana elaborates. Sana Hashwani and Safinaz Muneer were in conversation with Mariam Ali Baig. Initially, Mehr and Sameena used to get sleepless nights over every typo and missed deadline. We are not in the newspaper every day but we won three awards this year, and they are a testimony to what we did in 2014. Currently Im working as COO of AKU hospital, clinical labs and outreach services. Tomorrow is my daughters 7th birthday and the first day of a fashion week. Its cheaper than lawn, so we will hit another dynamic in the population. When Safi places an order for lace, the shopkeeper is happy because she has bought his entire supply. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. SM: When we worked for Lakhany Mills there was only one collection a year and we got paid for it. March 23, 2020 March 23, . Its exhausting! We have entered the next level with prt and are investing in the product and the brand. Proud of the two entrepreneurs who made it big on their own in-spite of their privileged backgrounds. (LHR) +92-42-3575-8120-25 20-N, Gulberg II Lahore, 54660 For her, family comes first and she doesnt believe in living a life with regrets. Hobby for privileged class with millions of important contacts. Hashwani took to Instagram to confirm that she had tested negative for the virus. I did my undergraduate degree from IVS so teaching there is such a great pleasure for me. Your focus changes once you become a mother. Wow, never heard that one before. In fact every day there are moments of weakness. Financial independence is true power and I recommend it for all women. Salina is required to multitask all the time and maintains to-do lists to take her through the day. Sana Safinaz was founded by Sana Hashwani and Safinaz Muneer in 1989 with seed investment of a few thousand rupees. When you have that kind of commitment, your product is naturally much better. SH: The growth is so tremendous, you cant think about any other business. According to her getting these two things sorted in your life makes it easy to manage everything. Sana and Safinaz are the most non-political and pleasant people in the field. We have just entered the prt field and it is a tremendous challenge. These girls hadnt even finished schools, nor could they even write, but due to this government initiative, they went on to become the highest earners in their household. With prt, Shamoon (Sultan) has created millions of jobs, and with more and more companies following the trend, a massive amount of employment has been generated. After failing to get into any college in Karachi, Shagufta decided to pursue her education privately. Amin A. Hashwani is Chief Executive Officer & Executive Director at Landmark Spinning Industries Ltd. For a short while, Seveen did have a bit of struggle dealing with students who were so close to her own age but very soon she realized this is, in fact, her strength. Today India looks at our industry; their prt market is not as organised as ours. Her magazine is something that has shaped her life. After a lot of contemplation, she took the most difficult decision of her life; she moved back to Pakistan and started working with Sana Safinaz. SM: We are too young; just two and half years into it. Safinaz is married to Sana's brother. She started working when she turned 19 and married her high school sweetheart 15 years ago. There is no doubt that this talented artist has many more feathers to put in her cap in the years to come. Included on the apparel side is the brands latest venture in retail. They took the concept of designer lawn to another level. SH: It made us a household name. I have very problematic skin and taught myself to cover up. Instead, she took up hourly based teaching assignments and started teaching CA students. Now we feel we are standing at a precipice and we are scared. Theres a lot of competition in the market for bridal wear and everyone is doing a really good job; that client now has got 10 people she can go to. [3] Hashwanis had migrated with the third Ismaili Imam Agha Khan from Persia in the early 1900s and settled in Lasbela, Balochistan. Female surgeons do have it difficult and the choices they have to make on a daily basis are not easy, she admits. . I dont ever want to disappoint them, explains Sehr when talking about her ambitions. We started when the industry was at zero. Now, the only important thing for girls is not just looking good and getting married. Salinas journey is an inspiration for all those who sometimes get pulled down by their own do-lists for the day. The onus is on us. It is important for me to create the right balance between the carrot and the stick. She always wanted to be known for her own work rather than being recognized as the cousin or the sister of someone successful.