Watson: "Like I said, I was very fortunate to have had already developed relationships with our franchise community prior to becoming CEO. We can make you any smoothie that you like with our whole ingredients and you can mix and match as you see fit. Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise systems sustainable growth, the success of its franchisees, and the execution of the brands Inspire Better mission. New York State Disclaimer: This advertisement is not an offering. As CEO, Watsons goal is to achieve $1 billion in sales and more than 1,500 cafes by 2023. Previously, Cheryl held a 17-year tenure with Popeyes, during which she served as Vice President of Franchise Development, Vice President of Development Strategic Planning, and Director of Investor Relations and Finance. Charles Watson, the CEO of Tropical Smoothie Care, was thrilled with his companys performance so far this year, which is what youd expect from a chain whose. Show all. By year-end 2018 we opened 110 cafes and signed 191 new franchise agreements. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. CEO Charles Watson, along with his leadership team, will be hosting an informative event at the franchised Tropical Smoothie Cafe in Dallas-Fort Worth, located at 760 Airport Freeway, Suite 400 . In short, franchisees needed to know that there was a formal mechanism of their peers that was constantly feeding back to us at the Support Center. This process only helps our individual franchisees and their bottom line, respectively.". Mark serves on the board of the Institute of Certified Franchise Executives. We strive to continue to harness these relationships in this way and feel that this approach will continue to fuel our success. Were working on it. city of san diego street classification map; blackrock russell 2000 index fund g1; 3610 atlantic ave, long beach, ca 90807; eternal water heater lawsuit; A series of fortunate events July 20, 2020. Passion is key in everything. If its not run-of-the-mill bland food, we want to bring a little bit of a culinary experience to quick casual, and still provide convenience, and value, and all those kinds of things. Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. Nobody knew what was going to happen. When I became CEO, I launched a formal franchisee advisory council, known in our organization as the Tropical Franchisee Council (TFC). "Relationships Rule" is one of our core values, and because of that, people are at the heart of our company. Areas we wanted to attack immediately with our rapid growth were direct franchisee support as well as technology support and menu innovation. Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise systems sustainable growth, the success of its franchisees, and the execution of the brands Inspire Better mission. The most common Tropical Smoothie Cafe email format is [first_initial] [last] (ex. Tropical Smoothie is a Georgia-based company that owns and operates a chain of restaurants serving smoothies, sandwiches, wraps, salads and soups. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. We have quesadillas, we have flatbread sandwiches, we have sandwiches, we have salads. In her role as Chief Development Officer, Cheryl drives the brands franchise development sales, real estate and design and construction. We consider ourselves to be an approachable, healthier option for the average American, and our customer loyalty system-wide continues to climb. Chief Development Officer since 2016, after serving as VP of Franchise Development since 2010. Over the next five years, our goals are to reach 1,500 cafes open across the U.S., with over 18% profitability for our franchisees on average volumes in excess of $1M, all with very high operational satisfaction for our guests. Based on our fiscal year ending 12/26/2021 and includes 768 Restaurants that were open for at least 12 months as of 12/26/2021. Atlanta, GA 30338 So that was helpful! In this role, Mark leads brand, marketing, product, and digital innovations core functions of delivering the remarkable guest experience that drives Tropical Smoothie Cafes success. Cheryl Fletcher joined Tropical Smoothie Cafe in July of 2017. We're a healthier, quick . And drive their economic engine. As a brand, we strive for excellence in service and creating a culture of hospitality for our business no matter which location you visit, and this year we're prioritizing them even further by enhancing pillars of our hospitality-centric culture and the technology we use to create convenience for our guests in order to reinforce our position as the leader in our segment. I joined Tropical Smoothie Cafe in 2010 as the Vice President of Franchise Development and, in 2016, became the Chief Development Officer, where I was responsible for all aspects of the development of the brand. You may opt-out by. The range is based on estimated costs for End-Cap or In-Line Tropical Smoothie Cafe Restaurants, which include those located in or at strip style retail shopping centers but does not include drive-thrus. When our franchisees are successful, the brand is successful. We find that real fruits, veggies, and juices just taste better.". 1117 Perimeter Center West, Suite W200 Our annual tactics are focused around delivering those results.". Jul. Right next to that is our relationship with our Franchise Owners. A presentation for a board is focused on very different things than a franchisee roadshow. It is, however, a "darn good chaser," he said and . So I actually see myself very much like our consumer who wants to make better choices, but you know what? By Jonathan Maze on Jan. 24, 2019. Watson has been with Tropical Smoothie Cafe for many years now, so he has seen the growth up close. The Version table provides details related to the release that this issue/RFE will be addressed. Without our franchisees, committees, and council, I simply could not do this job. We strive to continue to harness these relationships in this way and feel that this approach will continue to fuel our success. cincinnati fence company llc SERVICE. Join our Franchise Family. What sets your smoothies apart from smoothies from competitors? I worked for my father throughout my teenage years, and those years were my first taste of what the industry was all about. charles watson tropical smoothie net worth. Previously with Papa Johns International as the Vice President, Global Digital Technology, Michael is a seasoned technology executive with vast engineering and operations expertise, leadership, and a deep understanding of digital technology and guest experiences. "Like I said, I was very fortunate to have had already developed relationships with our franchise community prior to becoming CEO. In that role, he was responsible for all aspects of franchise development, real estate, design and construction and franchise administration and helped grow the system from 265 open units to 725 open units. So we managed to get through that. In support of National Nurses Appreciation Month in May, we have also pledged to donate $100,000 to the American Nurses Foundations COVID-19 Response Fund upon reaching our goal of giving away 1,000,000 smoothies. which of the following is not characteristic of groupthink SPEED If your Franchised Business includes a drive-thru, the additional expense (including the cost of leasehold improvements, restaurant fixtures and equipment, and other costs) would be approximately $35,000 to $45,000. Prior to that, she spent 22 years at BBDO Worldwide, where she was executive vice president and senior director for the global advertising powerhouse, leading campaign strategy and execution for many large national brands. "I think when taking over any brand where you worked alongside your predecessor, there's a certain level of pressure to continue carrying the torch, but also to make necessary changes to the brand to evolve with the changing economy and consumer trends. And provide technology.. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles aggressive goal to hit 1,500 locations by the end of 2024. I wont lie, it was a blow to the ego at first, but it taught me what being a role player means and how important every role is to the bigger picture. This information appears in Item 19 of our Franchise Disclosure Document. With extensive experience in the food service industry, Paul comes to Tropical Smoothie Cafe from Popeyes, where he served as the Chief Accounting Officer and spent nearly two decades working in the brands financial and accounting departments. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles' aggressive goal to hit 1,500 locations by the end of 2024. Really trying to understand how to see the world through a different stakeholders' eyes is something I still work on.". Mark Montini joined Tropical Smoothie Cafe as Chief Marketing Officer in October 2019. We have a jerk chicken quesadilla, we dont come out and just do a ham or turkey sandwich. Because of our amazing guests, our franchisees, and the communities they serve, including those on the front lines of this pandemic, we will get through this. Beyond just smoothies, we serve better-for-you . Prior to joining Tropical Smoothie Cafe, Richard was the Vice President of Operations, West Division, for Papa Murphys International where he was responsible for field operations and marketing. At the start of his career, Michaels ambitious spirit led him to develop a point of sale system, Hot Sauce. Were proud to report that as of today, weve donated more than 200,000 smoothies to these hometown heroes, and were not done yet! I and/or my business partner(s) have the following financials, Tropical Smoothie Cafe, LLC I am forever grateful to our franchisees, support center team and our Board of Directors for their confidence in me as the leader who can guide Tropical Smoothie Cafe into a new era.. Prior to being named CEO in 2018, Charles served as the chief development officer for Tropical Smoothie Cafe. Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise system's sustainable growth, the success of its franchisees, and the execution of the brand's Inspire Better mission. As reopening guidelines are being determined, we plan to move forward with an abundance of caution. Were 100% focused on domestic right now. It was important to me that we have franchisees themselves share their feedback and align on system initiatives and goals. Previously, Cheryl held a 17-year tenure with Popeyes, during which she served as Vice President of Franchise Development, Vice President of Development Strategic Planning, and Director of Investor Relations and Finance. Youre asking me to pick which kid I like the best. So more knowledge about our great food offerings is something that I would change a little bit. We gathered that feedback and used it to set goals and action plans for the company. In this role, he is responsible for the brand's strategic vision and overall franchise performance. Prior to that, he was named Chief Development Officer in 2015 after serving as VP of Franchise Development since 2010. Its doing more than just being in business to sell food and smoothies. There is no assurance that you will do as well. Tell us a bit about Camp Sunshine, about the partnership there, what you want people to know about it, and ways people can help support it. In a highly competitive segment, we're one of the fastest-growing quick-casual brands, opening 124 new locations in 2019 alone and singing 213 development agreements to open hundreds of businesses over the next few years.". CEO Charles Watson, . How is taking the reins of an existing company different than being part of a startup or a founder? A veteran franchise professional, Charles has worked for several hospitality-related companies including Intercontinental Hotels Group and US Franchise Systems. *$1,009,803 System Wide Average Net Revenues. This information appears in Item 19 of our Franchise Disclosure Document. Charles Watson is Chief Executive Officer at Tropical Smoothie Cafe Corp. See Charles Watson's compensation, career history, education, & memberships. Passion and brand vision continue to guide the way. Total revenues were $58 million while expenses were only $41 million, indicating a healthy profit margin of around 30%. Von Kutzleben most recently served as vice president of brand strategy, advertising and menu at Arbys. So its getting involved with charity partners. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota (File No. Mark Montini joined Tropical Smoothie Cafe as Chief Marketing Officer in October 2019. Watson: "Tropical Smoothie Cafe is a national fast-casual cafe concept inspiring healthier lifestyles with more than 850 locations in 44 states. Prior to that, he was named Chief Development Officer in 2015 after serving as VP of Franchise Development since 2010. A veteran hospitality professional . Tropical Smoothie Caf Income Statement Key Insights-Analysis based off Predecessor 2020-Overall, Tropical Smoothie Caf is a profitable business, with a net income of $7.6 million in 2020. I joined Tropical Smoothie Cafe in 2010 as the Vice President of Franchise Development and, in 2016, became the Chief Development Officer, where I was responsible for all aspects of the development of the brand. He's no stranger to franchise development, nor is Charles Watson an outsider, having served four years as the company's Chief Development Officer in addition to his prior role as VP of Franchise Development. My job is to serve them. So just one shy of 100. Watson discusses how and why the brand has seen a Q3 same-store sales jump of 19.5% during the pandemic Tropical Smoothie Cafe on franchisee success during COVID-19 | Nation's Restaurant News Charles Watson serves as CEO for Tropical Smoothie Cafe. And so I dont know. That created a kind of blueprint that served as the foundation for me to take the reins and lead the company the way I felt was best. I lean into that so that our employees can feel good about what they do.. 2020, 2019, and 2018 average, median, highest, and lowest net revenues, number of stores, and number and percentage of stores that surpassed the average net revenues in the category for the top 10%, top 25%, . Well, Tropical Smoothie Cafe, we've got 850 locations in 44 states. We like to call it chopping wood, meaning you dont decide when quitting time is; you simply get the work done. TropicalSmoothie.com. Then I was our chief development officer and Ive been our CEO for about three years now. Yeah. I and/or my business partner(s) have the following financials, Tropical Smoothie Cafe, LLC 2~10() . Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles aggressive goal to hit 1,500 locations by the end of 2024. If your Franchised Business includes a drive-thru, the additional expense (including the cost of leasehold improvements, restaurant fixtures and equipment, and other costs) would be approximately $35,000 to $45,000. Interested Tropical Smoothie Cafe franchise candidates should have business experience, along with a minimum net worth of $350,000, which includes $125,000 in liquid assets. In July 2018, I was named interim CEO, and then permanent in December 2018.". In response to a question about the culture of Tropical Smoothie Cafe, Watson elaborated: The mission of Tropical Smoothie Cafe is to inspire a healthier lifestyle. He was previously Tropical Smoothie Cafe's Chief Development Officer since 2016, after serving as VP of Franchise Development since 2010. If your Franchised Business includes a drive-thru, the additional expense (including the cost of leasehold improvements, restaurant fixtures and equipment, and other costs) would be approximately $35,000 to $45,000. Be sure that you have a minimum net worth of $350,000 and $125,000 in liquid assets. Watson has more than 10 years of experience with Tropical Smoothie Cafe and led our franchise development efforts since 2010. Mark Montini joined Tropical Smoothie Cafe as Chief Marketing Officer in October 2019. wills o' nats last of the summer wine. I may have been the smallest employee there (I had to stand on a tub used for busing tables just to reach the sink) but I had the biggest ambition. How are we purpose-driven? And were rolling that out under our tagline of Inspire Better. I think the biggest shift will take place for those restaurants that can't be open right now. Tropical Smoothie Cafe, LLC, 1117 Perimeter Center West, Suite W200, Atlanta, GA 30338. Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about . Tropical Smoothie Cafe's Profile, Revenue and Employees. Tropical Smoothie Cafe, LLC, 1117 Perimeter Center West, Suite W200, Atlanta, GA 30338. ", Charles Watson was named CEO in December 2018. At the start of his career, Michaels ambitious spirit led him to develop a point of sale system, Hot Sauce. And thats like: Whos the bad kid in the family! Weve got everything right from Island Green Detox, with zero sugar, and ginger, and everything. Charles is a graduate of The Hotel School at Cornell University and holds a Master of Business Administration from The Terry College of Business at The University of Georgia. We did a fantastic job of that during the pandemic, we gave away a quarter million smoothies to healthcare workers and first-responders. Occhiogrosso: What is the mission and goal of the company over the next few years? And then number two, I would say a franchisee base that is second to none. Tropical Smoothie Caf works to keep its momentum. Prior to joining Tropical Smoothie Cafe, Pete served as the Deputy General Counsel and Chief Compliance/Risk Officer at Popeyes for over 10 years and has extensive experience handling corporate transactions, both in-house and in private practice. Occhiogrosso: How do you feel about franchise advisory councils? Although I did not want to focus on COVID-19 in this interview, it is difficult to ignore its impact on the restaurant community as well as franchisees in general. Related Posts. We decreased royalties and deployed hyper-local marketing strategies to drive business within a 1to 2-mile radius of cafes. Some of our franchisees had the idea to donate smoothies to first responders and hospital workers in Atlanta. So whats your own personal favorite smoothie? Share Tweet Share Pin. Prior to being named CEO in 2018, Charles served as the chief development officer for Tropical Smoothie Cafe. Its a fantastic organization that weve enjoyed immensely being part of. A veteran franchise professional, Charles has worked for several hospitality-related companies including Intercontinental Hotels Group and US Franchise Systems. Excludes non-traditional locations and Restaurants that were not open for at least 357 days in 2021. If you don't have a Tropical Smoothie Cafe near your home yet, just wait a bit. But we want to also have a higher calling of what were doing to be great individuals and great corporate citizens. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Based on our fiscal year ending 12/26/2021 and includes 768 Restaurants that were open for at least 12 months as of 12/26/2021. Richard Key serves as the Chief Operations Officer, responsible for overseeing the operations team and its support and training of the Tropical Smoothie Cafe franchise community. He has been instrumental in developing the culture of Tropical Smoothie Cafe and earning the trust of our franchisees. Tropical Smoothie Cafe CEO Charles Watson Tells Us Everything About The Franchise - Exclusive Interview. Turns out, theres a lot to know about Tropical Smoothie Cafe. What is behind the companys rapid growth and impressive success (which, according to a company spokesperson, sawyear-to-date same-store-sales increase by 38% in recent quarters)? We want to capture both the head and the heart of our consumers. During the current COVID-19 crisis, what steps have you taken to ensure that Tropical Smoothie Cafe supports the local community? Watson: "I think when taking over any brand where you worked alongside your predecessor, there's a certain level of pressure to continue carrying the torch, but also to make necessary changes to the brand to evolve with the changing economy and consumer trends. Tropical Smoothie Cafe Store Managers make an average of $39,252 per year. Michael Lapid joined Tropical Smoothie Cafe in October of 2019 to the role of Chief Information and Digital Officer. Skip to main content Call now and speak to a franchise development leader. Charles Watson was named CEO in December 2018. If you dont have a good product, it doesnt matter. Paul Marsden oversees development and execution of financial strategies to support the companys business plans. By Jonathan Maze on Apr. Such filing does not constitute approval by the Department of Law. CALIFORNIA DISCLAIMER: THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. Those franchisees are serving our guests on the front lines I can't run this business without their candid feedback.". Mark Montini joined Tropical Smoothie Cafe as Chief Marketing Officer in October 2019. And so the way that they impact the communities where they operate is a really big part. In my experience, making franchisee success and profitability the priority is the key to the longevity of any franchised brand. So I think a great franchisee base, and products and innovation that people want. As you know, the restaurant industry has taken a huge hit. You know, this is terrible, but Ive never gone through a pandemic before obviously, and I would have to say Im pretty pleased I think we did a very nice job during 2020, we opened 99 new restaurants. What were the one or two unique challenges that you faced upon taking over as CEO? And so thats one of my favorites. Complete the form or call. In her role as Chief Development Officer, Cheryl drives the brands franchise development sales, real estate and design and construction. So its got a little bit of indulgence to it. Looking ahead to twelve months or two years down the road, Watson had this to say: Tropical Smoothie Cafe is in an incredible growth phase. . CALIFORNIA DISCLAIMER: THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. Charles also serves on the boards of the International Franchise Association (IFA) and the Certified Franchise Executive (CFE) program. F-9894), New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington and Wisconsin. Prior to that, she spent 22 years at BBDO Worldwide, where she was executive vice president and senior director for the global advertising powerhouse, leading campaign strategy and execution for many large national brands. "I'm a huge advocate for franchise advisory councils, specifically when nearly 60% of all franchise agreements at Tropical Smoothie Cafe come from existing franchisees. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. And now is the right time to buy." .